Since starting to make the change to cruelty free cosmetics, there's been some brands that I've just known were cruelty free. Brands like Lush and The Body Shop make this clear with their branding, and other companies part of certification schemes like The Leaping Bunny, also make this clear by the use of a little symbol on their packaging. But some brands keep hush hush, and as a rule of thumb, if there's no symbol, and no other overt marketing attempt - it's likely that the brand tests on animals. But, this is not always the case, and sometimes after a bit of research, you can be pleasantly surprised!